Online Read Ebook Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi, Diane Tang, Ya Xu

• Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing
• Ron Kohavi, Diane Tang, Ya Xu
• Page: 200
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781108724265
• Publisher: Cambridge University Press

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Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Ron Kohavi: Books - Amazon.com
Trustworthy Online Controlled Experiments (A Practical Guide to A/B Testing). by Ron Kohavi | Apr 1, 2020. 4.7 out of 5 stars 113 · Paperback · $33.24$33.24  New Book: “Trustworthy Online Controlled Experiments — A
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at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Experiment Guide – Accelerate innovation using trustworthy
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The book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing by Ron Kohavi (Microsoft, Airbnb), Diane Tang (Google) and Ya Xu Trustworthy Online Controlled Experiments Quotes by Ron
2 quotes from Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing: 'Dan McKinley at Etsy (McKinley 2013) wrote “nearly everything

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